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Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation

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Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation

Third-party cookie deprecation brings with it an emotional roller coaster for marketers — from confusion about what will come next to bursts of innovation brought on by the need to think about audiences and metrics differently. Digiday took to the source to learn more about the gamut of emotions being felt by agencies and brands as the end of the third-party cookie approaches.

Overall, Digiday+ Research found that agency and brand executives’ mixed emotions range from understanding why Google is eliminating the third-party cookie, to worry concerning their abilities to target and measure ads, to relief that the end of the third-party cookie has been delayed.

Digiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation


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